Being an agvocate is easier than you think and we can help. Visit AgMoreThanEver.ca for resources and tips, and join our community of agvocates from across the country. Speak from the heart You live and love ag. Share that love with the world. “ Having a conversation with a consumer is actually not as hard as you think . You’re basically telling them what you do.” – Ravi Bathe, Poultry and Berry Producer Go where the conversations are Be an active voice and help shape people’s relationship with ag. “In order for consumers to support and understand us, they need to know us better . The best people to explain this are the people who live agriculture.” – Natacha Lagarde, Maple Syrup Producer Be open and honest Transparency creates trust, so tell your story. “ What do we have to hide? Nothing . I eat the food I produce. If we tell our story honestly, people will trust us.” – Sam Bourgeois, Apple Producer Don’t know where to start? Here are a few tips.