Somebody should speak up . Somebody should set the record straight. Somebody should do something . Well I’m somebody. You’re somebody. Everyone in ag is somebody . So be somebody who does something . Somebody who speaks from a place of experience, with passion and conviction . Somebody who proudly takes part in food conversations big or small, so our voice is heard. Somebody who tells our story , before someone else does. Somebody who builds consumer trust so our industry can meet the demands of a growing, and very hungry, world. Somebody who shapes people’s relationship with agriculture . It can be done . But it’s a big job that takes co-operation , patience and respect for every voice in the conversation . We need to build lines of communication , not draw lines in the sand. Be somebody who helps everybody see Canadian agriculture as the vital , modern industry it is. Somebody who helps everybody see people in ag for what they are – neighbours , friends , and family who share the same concern everyone does: providing safe , healthy food to the people we love . Our point of view is important . Our story is important . And people want to hear what we have to say . So be somebody who takes, and makes, every opportunity to share it. I’m somebody . You’re somebody . Together, we can tell everybody . Be somebody who does something . Be an agvocate .