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Better Pork Featured Articles

Better Pork magazine is published bimonthly. After each edition is published, we share featured articles online.


Pork campaign targets younger females

Tuesday, June 2, 2009

We hear a lot about the aging farmer. But what about the aging pork consumer? A report by the Value Chain Management Centre, called "Consumer Data for Farmers," finds that more than half of pork consumers are over the age of 51.

Pork Marketing Canada hopes to change the average age of consumers, explains Keith Robbins, director of communications and consumer marketing with Ontario Pork. A new campaign will target 25-35 year old females who might currently be putting chicken ahead of pork.

The three-year consumer research project was undertaken in partnership with the Chicken Farmers of Canada, the Canadian Sheep Federation, the Canadian Pork Council and Ontario Veal. It can be accessed at the Value Chain Management website at www.vcmtools.ca. The Value Chain Management Centre is an offshoot of the George Morris Centre in Guelph.  BP

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Can the agriculture sector in Ukraine be restored?

Thursday, September 19, 2024

5 Strategies that could help rebuild Ukraine agriculture Since the full-scale invasion began, Ukraine’s agricultural sector has faced immense losses, with damages surpassing $10 billion. This includes the destruction of machinery worth $5.8 billion and losses to livestock farms... Read this article online

North West Terminal idles grain elevator in Unity, Sask.

Thursday, September 19, 2024

A grain handler in Saskatchewan is no longer in operation. In a Sept. 18 letter posted to its website, North West Terminal (NWT) announced it is idling its grain elevator near Unity, Sask., due to financial challenges. NWT started what it calls a “strategic review process” last August... Read this article online

New transport minister in small cabinet shuffle

Thursday, September 19, 2024

tom:11px">A small cabinet shuffle in Ottawa on Thursday will result in a new federal transport minister. Current Treasury Board President Anita Anand is set to add the transport minister portfolio to her workload, CTV News and the Star have reported. This move comes after former... Read this article online

$18.4M Boost for Canadian Cereal Grain Innovation

Thursday, September 19, 2024

Gate Project Receives Major Funding for Research Canada's position as a pioneer in cereal grain research is set to strengthen with the Gate Capital Campaign raising $18.4 million. This funding will support the Global Agriculture Technology Exchange (Gate) initiative, a project... Read this article online

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