Search
Better Farming OntarioBetter PorkBetter Farming Prairies

Better Pork Featured Articles

Better Pork magazine is published bimonthly. After each edition is published, we share featured articles online.


Pork campaign targets younger females

Tuesday, June 2, 2009

We hear a lot about the aging farmer. But what about the aging pork consumer? A report by the Value Chain Management Centre, called "Consumer Data for Farmers," finds that more than half of pork consumers are over the age of 51.

Pork Marketing Canada hopes to change the average age of consumers, explains Keith Robbins, director of communications and consumer marketing with Ontario Pork. A new campaign will target 25-35 year old females who might currently be putting chicken ahead of pork.

The three-year consumer research project was undertaken in partnership with the Chicken Farmers of Canada, the Canadian Sheep Federation, the Canadian Pork Council and Ontario Veal. It can be accessed at the Value Chain Management website at www.vcmtools.ca. The Value Chain Management Centre is an offshoot of the George Morris Centre in Guelph.  BP

Current Issue

April 2025

Better Pork Magazine

Farms.com Swine News

Brazil’s Safrinha Corn Crop is On Track for a Record

Friday, April 25, 2025

By Aleah Harle, Farms.com Risk Management Intern Expectations for Brazil’s 2024/25 corn crop is looking promising, with a potential record Safrinha corn crop of 98 million metric tons on the horizon! Corn area in Brazil is currently 4% higher than last year, as stronger prices have... Read this article online

Farmers Weigh-In on 2025 Leaders Debate

Friday, April 25, 2025

Users on Agriville.com share their takes on the federal leaders’ debate Following the English-language federal leaders’ debate on April 17, users on Agriville.com offered an unfiltered view of how the night played out from the countryside’s perspective. The conversation revealed a... Read this article online

BF logo

It's farming. And it's better.

 

a Farms.com Company

Subscriptions

Subscriber inquiries, change of address, or USA and international orders, please email: subscriptions@betterfarming.com or call 888-248-4893 x 281.


Article Ideas & Media Releases

Have a story idea or media release? If you want coverage of an ag issue, trend, or company news, please email us.

Follow us on Social Media

 

Sign up to a Farms.com Newsletter

 

DisclaimerPrivacy Policy2025 ©AgMedia Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Back To Top