Pork campaign targets younger females Tuesday, June 2, 2009 We hear a lot about the aging farmer. But what about the aging pork consumer? A report by the Value Chain Management Centre, called "Consumer Data for Farmers," finds that more than half of pork consumers are over the age of 51. Pork Marketing Canada hopes to change the average age of consumers, explains Keith Robbins, director of communications and consumer marketing with Ontario Pork. A new campaign will target 25-35 year old females who might currently be putting chicken ahead of pork.The three-year consumer research project was undertaken in partnership with the Chicken Farmers of Canada, the Canadian Sheep Federation, the Canadian Pork Council and Ontario Veal. It can be accessed at the Value Chain Management website at www.vcmtools.ca. The Value Chain Management Centre is an offshoot of the George Morris Centre in Guelph. BP Cover Story: Batch Farrowing - One way to reduce disease and manage your workload Livestock breeding patent unites German farmers and environmentalists
Ag mentioned in Manitoba throne speech Friday, November 22, 2024 Manitoba’s ag sector received multiple mentions during the Nov. 19 throne speech. During Lieutenant Governor Anita Neville’s remarks, she highlighted the government’s plans for Winnipeg. “Our new vision for downtown Winnipeg includes Manitoba’s agricultural sector,” she said. “The new... Read this article online
AEM adds two ag equipment innovators to its Hall of Fame Friday, November 22, 2024 At the recently held Annual Conference of the Association of Equipment Manufacturers (AEM), Roy Applequist and Al McQuinn—two innovators in the agricultural equipment industry—were formally inducted into the association’s . The AEM is North America’s premier trade organization... Read this article online
AGI’s pink conveyor campaign raises more than $60,000 for breast cancer research Thursday, November 21, 2024 Among the greens and reds associated with some of the equipment at Bolt Seed Farms near Wynyard, Sask., one piece of machinery with a unique paint job recently arrived. With a bid of $65,100, Scott Bolt and the Bolt family had the highest bid for Ag Growth International’s (AGI) pink UCX³... Read this article online
IGTC appoints a new Canadian VP Thursday, November 21, 2024 The International Grain Trade Coalition (IGTC) recently held its annual General Assembly in Geneva, Switzerland, gathering international members both in person and virtually to chart a strategic course for the years ahead. The event’s agenda covered critical issues in the global grain... Read this article online
Native plants could be the solution for poultry feed in Alberta Thursday, November 21, 2024 At Lethbridge Polytechnic, Dr. Sophie Kernéis-Golsteyn, a microbiologist, is leading research into antibiotic properties of native Alberta plants to find a natural feed additive for poultry. The project, funded with $80,000 from the Egg Farmers of Canada, will run for 2.5 years in the... Read this article online