Smell-vertising hits U.K. Monday, April 2, 2012 McCain Foods Limited, best known as the largest supplier of fries in the world, is taking promotion of a related product to new levels. In Britain, McCain is promoting its Ready Baked Jackets, a precooked potato in its skin, with bus shelter ads.A headline in Britain's Advertising Age says "Smell-vertising Hits U.K. With Potato-Scented Bus Shelters."The advertising is aimed, of course, at commuters. When someone presses a button on the side of the shelter, the smell of baked potatoes is emitted and a discount coupon is dispensed.The potatoes are sold four to a package and McCain promises the British-grown spuds will taste like fresh baked potatoes, even though they were reheated from frozen in a microwave. McCain, headquartered in Toronto, describes the bus shelter smell as "unique technology" and the baked potato as "the biggest launch since McCain Oven Chips revolutionized the chip market in 1979." BF Taxpayer group lampoons tobacco buyout 'waste' A good reason to keep cats out of the veggie field
BASF introduces Surtain herbicide for field corn growers Tuesday, September 17, 2024 Field corn growers in eastern Canada have a new crop protection product available to them. After about 10 years of research and trials, BASF has introduced Surtain, a residual herbicide for corn that combines PPO inhibitor saflufenacil (Group 14) and pyroxasulfone (Group 15) in a premix... Read this article online
We Didn’t Start the Fire! Impacts of Wildfire Smoke on Corn Monday, September 16, 2024 Assistant Professor of Corn Production at Purdue University’s College of Agriculture, Daniel Quinn, PhD. recently provided fascinating insights into the impacts of fire on major corn producing areas, many of which have been impacted by smoke from wildfires. Quinn was the keynote... Read this article online
New home for the Christian Farmers Federation of Ontario Saturday, September 14, 2024 The Christian Farmers Federation of Ontario (CFFO) has announced it has moved into its new office building in Ingersoll. Located at 274620 27th Line in Ingersoll, the new office will serve as the hub for CFFO’s ongoing efforts to advocate for and support Ontario’s Christian farmers.... Read this article online
Canadian Ag Youth Council Welcomes new Members Saturday, September 14, 2024 Agriculture and Agri-Food Canada has announced the latest members to join the Canadian Agricultural Youth Council (CAYC). This update introduces nine fresh members alongside thirteen returning youths, marking a significant step towards involving young voices in agricultural... Read this article online
New CEO for Livestock Research Innovation Corporation Friday, September 13, 2024 Livestock Research Innovation Corporation (LRIC) is promoting from within with the appointment of the organization’s newest Chief Executive Officer. Industry Services Manager Kelly Somerville has been tapped to assume the role as of September 3, replacing retiring CEO Mike McMorris.... Read this article online