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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Smell-vertising hits U.K.

Monday, April 2, 2012

McCain Foods Limited, best known as the largest supplier of fries in the world, is taking promotion of a related product to new levels. In Britain, McCain is promoting its Ready Baked Jackets, a precooked potato in its skin, with bus shelter ads.

A headline in Britain's Advertising Age says "Smell-vertising Hits U.K. With Potato-Scented Bus Shelters."

The advertising is aimed, of course, at commuters. When someone presses a button on the side of the shelter, the smell of baked potatoes is emitted and a discount coupon is dispensed.

The potatoes are sold four to a package and McCain promises the British-grown spuds will taste like fresh baked potatoes, even though they were reheated from frozen in a microwave. McCain, headquartered in Toronto, describes the bus shelter smell as "unique technology" and the baked potato as "the biggest launch since McCain Oven Chips revolutionized the chip market in 1979." BF

Current Issue

April 2025

Better Farming Magazine

Farms.com Breaking News

New Alcohol Trade Freedom in Ontario

Thursday, April 17, 2025

The Canadian Federation of Independent Business (CFIB) has welcomed Ontario’s bold step in eliminating trade barriers and allowing direct alcohol sales to consumers. This new legislation aims to ease internal trade across provinces and support small businesses. One of the key changes... Read this article online

New board members for Ontario Pork

Wednesday, April 16, 2025

Ontario Pork, an association representing the 1,898 pork farms that market 5.9 million hogs in the province, has announced its new board lineup for 2025. As a Guelph, Ontario-headquartered organization, Ontario Pork is engaged in the areas of research, government representation,... Read this article online

You know you want it…

Monday, April 14, 2025

On April 28, 2025, Aumann Auctions, Inc. is set to auction what is being called the GOAT (greatest of all time) John Deere sign of all time. This recently discovered will be one of the featured highlights of the . See... Read this article online

Health Fair Supports Migrant Workers

Monday, April 14, 2025

A community-driven Health and Information Fair dedicated to supporting migrant and temporary foreign workers was recently held in Leamington, Ontario. Organized by the Migrant Workers Community Program (MWCP), the event took place at the Roma Club on April 13th and welcomed hundreds of... Read this article online

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