Smell-vertising hits U.K. Monday, April 2, 2012 McCain Foods Limited, best known as the largest supplier of fries in the world, is taking promotion of a related product to new levels. In Britain, McCain is promoting its Ready Baked Jackets, a precooked potato in its skin, with bus shelter ads.A headline in Britain's Advertising Age says "Smell-vertising Hits U.K. With Potato-Scented Bus Shelters."The advertising is aimed, of course, at commuters. When someone presses a button on the side of the shelter, the smell of baked potatoes is emitted and a discount coupon is dispensed.The potatoes are sold four to a package and McCain promises the British-grown spuds will taste like fresh baked potatoes, even though they were reheated from frozen in a microwave. McCain, headquartered in Toronto, describes the bus shelter smell as "unique technology" and the baked potato as "the biggest launch since McCain Oven Chips revolutionized the chip market in 1979." BF Taxpayer group lampoons tobacco buyout 'waste' A good reason to keep cats out of the veggie field
Re-defining waste in Canada Friday, January 17, 2025 Agriculture and Agri-Food Canada (AAFC) has provided an update on some of its ongoing research in biomass and bioproducts. Biomass is a renewable organic material that comes from plants and animals, including crops grown for non-food uses, leaves and stalks, fruit skins, and... Read this article online
Canada's 2024 crop harvest insights Friday, January 17, 2025 The 2024 Canadian crop harvest showed mixed results says Statistics Canada, with some crops performing exceptionally well, while others faced challenges. It is the time of year when farmers have a chance to reflect on last year's harvest and prepare for the upcoming season. Wheat... Read this article online
Poilievre pledges to reverse the harmful capital gains tax hike Friday, January 17, 2025 Tax cuts for economic growth in Canada Conservative Party leader Pierre Poilievre has pledged to reverse the tax hike on capital gains introduced by the NDP-Liberal government in June 2024. This tax increase, which raises the capital gains tax inclusion rate to 66%, has been widely... Read this article online
The tax impact on farmers of proroguing Parliament Friday, January 17, 2025 The Ontario Federation of Agriculture (OFA) is advising farmers to be cautious when preparing their taxes this year. With Prime Minister Trudeau stepping down and proroguing Parliament until March 24,Ontario farmers are learning the suspension ofparliament impacts various proposed... Read this article online
Parliament’s shut down leaves farmers vulnerable Thursday, January 16, 2025 In March 2025, Canada's agriculture sector and broader supply chain will face a another setback with the expiration of the extended interswitching pilot program. With Parliament prorogued until March 24th, there is effectively no opportunity to renew or make the program permanent before... Read this article online