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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Smell-vertising hits U.K.

Monday, April 2, 2012

McCain Foods Limited, best known as the largest supplier of fries in the world, is taking promotion of a related product to new levels. In Britain, McCain is promoting its Ready Baked Jackets, a precooked potato in its skin, with bus shelter ads.

A headline in Britain's Advertising Age says "Smell-vertising Hits U.K. With Potato-Scented Bus Shelters."

The advertising is aimed, of course, at commuters. When someone presses a button on the side of the shelter, the smell of baked potatoes is emitted and a discount coupon is dispensed.

The potatoes are sold four to a package and McCain promises the British-grown spuds will taste like fresh baked potatoes, even though they were reheated from frozen in a microwave. McCain, headquartered in Toronto, describes the bus shelter smell as "unique technology" and the baked potato as "the biggest launch since McCain Oven Chips revolutionized the chip market in 1979." BF

Current Issue

January 2025

Better Farming Magazine

Farms.com Breaking News

Re-defining waste in Canada

Friday, January 17, 2025

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Canada's 2024 crop harvest insights

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The tax impact on farmers of proroguing Parliament

Friday, January 17, 2025

The Ontario Federation of Agriculture (OFA) is advising farmers to be cautious when preparing their taxes this year. With Prime Minister Trudeau stepping down and proroguing Parliament until March 24,Ontario farmers are learning the suspension ofparliament impacts various proposed... Read this article online

Parliament’s shut down leaves farmers vulnerable

Thursday, January 16, 2025

In March 2025, Canada's agriculture sector and broader supply chain will face a another setback with the expiration of the extended interswitching pilot program. With Parliament prorogued until March 24th, there is effectively no opportunity to renew or make the program permanent before... Read this article online

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