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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Labels make us like chicken more

Sunday, November 8, 2015

The choice of labels influences how much we enjoy our chicken, Meatingplace reports.

A study entitled "Effects of Label Understanding on Sensory Acceptability of Chicken Products" by graduate student Shilpa Samant of the University of Arkansas has found that consumers' "sensory perception" of poultry products is affected by their opinion of its labels.

"Our findings showed higher understanding and trust in sustainability and process-related claims among consumers result in higher quality perception and sensory acceptability of chicken meat products," Samant said in a university news release. This means that if chicken is labelled with something the consumer views as positive – such as "organic" or "no hormones added" – the consumer's physical and sensory experience is better than if the product has labels the consumer didn't understand or disagreed with.

Samant's study won the Rose Marie Pangborn Graduate Paper Competition at an annual competition, Meatingplace reports. BF

Current Issue

February 2025

Better Farming Magazine

Farms.com Breaking News

Canadian tech leads the way for egg gender testing

Wednesday, February 5, 2025

Photo by Erol Ahmed on Unsplash Canadian Egg Technologies and MatrixSpec Solutions Inc. have announced that their technology is delivering accurate in-ovo gender determination for white and brown eggs as early as the fourth day of incubation. Called a transformative breakthrough for... Read this article online

Nortera celebrates $25M expansion

Wednesday, February 5, 2025

Nortera, a North American leader in frozen and canned vegetable processing, has celebrated the $25 million expansion of its Wright Street frozen warehouse in Strathroy, Ontario. This investment directly supports the local economy by sustaining over 270 jobs and strengthening... Read this article online

Profitable Pastures 2025 webinar series

Wednesday, February 5, 2025

The Ontario Forage Council (OFC) has announced that its is back, providing best management practices for pasture and grazing managers. There will be three webinars airing daily from 7:30 pm to 8:30 pm EST over March 4-6, 2025. Registration is required, but there is no cost to... Read this article online

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