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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


'Halo' sweetens cookies and other organic stuff

Thursday, May 2, 2013

A study from the Food & Brand Lab at Cornell University in New York state has implications for food labelling and also shows that "organic" still has cachet, in spite of inroads from the buy-local movement.

Subjects were asked to taste cookies, yogurt and chips, labelled organic and regular, and tell researchers which tasted better. Subjects routinely had more positive thoughts about the organic products, including better taste, higher fibre, less fat and less sugar, but both of the samples were identical, and organic.

Researchers referred to this as the "health halo effect," according to The Globe and Mail. The Cornell study also reported that participants were willing to pay nearly 25 per cent more for the organic products than the regular products.

The study is to be published in the July issue of the journal Food Quality and Preference. BF

Current Issue

May 2026

Better Farming Magazine

Farms.com Breaking News

Tom Green bringing celebrities to his Ont. farm

Tuesday, May 12, 2026

A Canadian known for his comedic chops in Hollywood is bringing some friends to his Ontario farm. THE TOM GREEN FARM, starring Tom Green, whose movie credits include Road Trip and Charlie’s Angels, begins airing on May 29 on Crave. The backdrop of the show is Green’s 150-acre farm in... Read this article online

Rising Waters on the Canadian Prairies and Beyond

Monday, May 11, 2026

Spring flooding is intensifying across large portions of Canada, placing farms under growing pressure during one of the most important windows of the agricultural year. From the Prairies to Central Canada and into Atlantic regions, saturated soils, elevated rivers, and damaged rural... Read this article online

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