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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


'Halo' sweetens cookies and other organic stuff

Thursday, May 2, 2013

A study from the Food & Brand Lab at Cornell University in New York state has implications for food labelling and also shows that "organic" still has cachet, in spite of inroads from the buy-local movement.

Subjects were asked to taste cookies, yogurt and chips, labelled organic and regular, and tell researchers which tasted better. Subjects routinely had more positive thoughts about the organic products, including better taste, higher fibre, less fat and less sugar, but both of the samples were identical, and organic.

Researchers referred to this as the "health halo effect," according to The Globe and Mail. The Cornell study also reported that participants were willing to pay nearly 25 per cent more for the organic products than the regular products.

The study is to be published in the July issue of the journal Food Quality and Preference. BF

Current Issue

May 2026

Better Farming Magazine

Farms.com Breaking News

Ontario Plans New Law to Protect Farmland

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Ontario is taking new steps to protect its farmland and strengthen the agri-food sector. The provincial government plans to introduce legislation that would limit the foreign acquisition of Ontario farmland. The goal is to keep farms in domestic hands and protect local food production for... Read this article online

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Discover Elanco’s system for effective fly control

Wednesday, April 22, 2026

Effective fly control is essential for all livestock operations. Beyond just being an irritation, flies can spread disease, reduce animal comfort and negatively impact overall performance. That's why Elanco’s experts recommend a control system that defends your operation. Building a... Read this article online

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