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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


'Halo' sweetens cookies and other organic stuff

Thursday, May 2, 2013

A study from the Food & Brand Lab at Cornell University in New York state has implications for food labelling and also shows that "organic" still has cachet, in spite of inroads from the buy-local movement.

Subjects were asked to taste cookies, yogurt and chips, labelled organic and regular, and tell researchers which tasted better. Subjects routinely had more positive thoughts about the organic products, including better taste, higher fibre, less fat and less sugar, but both of the samples were identical, and organic.

Researchers referred to this as the "health halo effect," according to The Globe and Mail. The Cornell study also reported that participants were willing to pay nearly 25 per cent more for the organic products than the regular products.

The study is to be published in the July issue of the journal Food Quality and Preference. BF

Current Issue

June/July 2026

Better Farming Magazine

Farms.com Breaking News

Bayer De Ruiter® Advances Tomato Innovation

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I mid-May,BayerDe Ruiter®hosted its Spring Demo Day in Leamington, Ontario, bringing together growers and industry partners. The event gave attendees a close look at the latest developments in greenhouse tomatoes and specialty crop production. The event was held in one of North America’s... Read this article online

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