Search
Better Farming OntarioBetter PorkBetter Farming Prairies

Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


'Halo' sweetens cookies and other organic stuff

Thursday, May 2, 2013

A study from the Food & Brand Lab at Cornell University in New York state has implications for food labelling and also shows that "organic" still has cachet, in spite of inroads from the buy-local movement.

Subjects were asked to taste cookies, yogurt and chips, labelled organic and regular, and tell researchers which tasted better. Subjects routinely had more positive thoughts about the organic products, including better taste, higher fibre, less fat and less sugar, but both of the samples were identical, and organic.

Researchers referred to this as the "health halo effect," according to The Globe and Mail. The Cornell study also reported that participants were willing to pay nearly 25 per cent more for the organic products than the regular products.

The study is to be published in the July issue of the journal Food Quality and Preference. BF

Current Issue

August 2026

Better Farming Magazine

Farms.com Breaking News

Alveo partners with AgriNerds on bird flu surveillance

Tuesday, August 25, 2026

Poultry producers may soon have access to a new tool designed to improve how they monitor and respond to highly pathogenic avian influenza (HPAI) threats. Alveo Technologies and AgriNerds have announced a partnership that will combine rapid on-farm molecular testing with real-time... Read this article online

Grain Prices Rise as Crop Tours Raise Yield Concerns

Monday, August 24, 2026

Grain markets ended the week on August 21, 2026, with a strong tone as traders assessed the latest Pro Farmer Crop Tour results, crop damage concerns across the U.S. Midwest, improving demand prospects and growing fund interest from speculative traders. During the August 21 Farms.com... Read this article online

BF logo

It's farming. And it's better.

 

a Farms.com Company

Subscriptions

Subscriber inquiries, change of address, or USA and international orders, please email: subscriptions@betterfarming.com or call 888-248-4893 x 281.


Article Ideas & Media Releases

Have a story idea or media release? If you want coverage of an ag issue, trend, or company news, please email us.

Follow us on Social Media

 

Sign up to a Farms.com Newsletter

 

DisclaimerPrivacy Policy2026 ©AgMedia Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Back To Top