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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


'Halo' sweetens cookies and other organic stuff

Thursday, May 2, 2013

A study from the Food & Brand Lab at Cornell University in New York state has implications for food labelling and also shows that "organic" still has cachet, in spite of inroads from the buy-local movement.

Subjects were asked to taste cookies, yogurt and chips, labelled organic and regular, and tell researchers which tasted better. Subjects routinely had more positive thoughts about the organic products, including better taste, higher fibre, less fat and less sugar, but both of the samples were identical, and organic.

Researchers referred to this as the "health halo effect," according to The Globe and Mail. The Cornell study also reported that participants were willing to pay nearly 25 per cent more for the organic products than the regular products.

The study is to be published in the July issue of the journal Food Quality and Preference. BF

Current Issue

September 2025

Better Farming Magazine

Farms.com Breaking News

Augusta Van Muyen selected as the 67th Grape King

Wednesday, September 17, 2025

Grape Growers of Ontario and Farm Credit Canada have announced that Lincoln vineyard manager Augusta Van Muyen has been chosen by her peers as the . Currently, the vineyard manager at Tawse Winery, Van Muyen, followed a path to success that took her across Ontario and the world.... Read this article online

Strategies to Optimize Market Returns in Ontario

Monday, September 15, 2025

Berkley Fedorchuk, grain marketing specialist with Hensall Co-op in Southwestern Ontario, recently shared insights into the current corn market and strategies for forward marketing during his presentation at the . With a focus on the Ontario and Eastern Canadian grain sectors,... Read this article online

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