Consumers' attitudes towards science a factor in animal welfare debate Tuesday, January 14, 2014 by SUSAN MANN For consumers, animal welfare considerations are not just about the science, says University of Guelph Prof. Michael Von Massow. Some consumers don’t necessarily care what the science says, he adds, noting animal welfare scientists will say a very humane way to euthanize a piglet is to grab it by the tail and “whack him on the concrete. It’s quick, painless and humane. But the average consumer doesn’t want to see that picture.” Von Massow told delegates to the Dairy Farmers of Ontario annual meeting in Toronto last week “you can make the argument until you are blue in the face” that the approach is humane. But once consumers see it they don’t care about those scientific reasons. They’re just uncomfortable with that practice. “The science tells us what we can do but it doesn’t tell us what we should do,” says Von Massow of the university’s college of management and economics. Animal welfare isn’t “just about the science,” he notes. It is about managing consumers’ perceptions or making the case that “this is okay.” Von Massow says consumers are becoming more interested in animal welfare but they don’t have a good understanding of farming practices “so there is this gap there right now. It’s important that we participate in that discussion” and inform consumers of how farmers do their jobs and “why it’s the right thing to do.” But farmers shouldn’t just rely on falling back on the position that “the science says this works,” he explains. Consumers might just say they don’t care what the science says and that they don’t feel good “about that.” BF American and European businesses are transforming Canada's retail landscape DFO announces quota policy review
New CEO for Livestock Research Innovation Corporation Friday, September 13, 2024 Livestock Research Innovation Corporation (LRIC) is promoting from within with the appointment of the organization’s newest Chief Executive Officer. Industry Services Manager Kelly Somerville has been tapped to assume the role as of September 3, replacing retiring CEO Mike McMorris.... Read this article online
Milwaukee Extended Anvil High Torque Impact Wrench Thursday, September 12, 2024 Measuring torque is a common on-farm task it can sometimes be a challenge to accomplish this for multiple and varied pieces of equipment, that where Milwaukee’s M18 FUEL™ 1" D-Handle Ext. Anvil High Torque Impact Wrench w/ ONE-KEY™ can provide value. Cordless tools create convenience,... Read this article online
Ontario and Feds look to strengthen the provincial agri-food sector Monday, September 9, 2024 The governments of Canada and Ontario have announced they will be investing an additional $3.5 million in the Ontario Agri-Food Research Initiative (OAFRI) to support the development and adoption of new technologies for farmers, food processors, and agribusinesses that will enhance... Read this article online
The Great Ontario Yield Tour predicts a record-breaking soybean crop Friday, September 6, 2024 The Great Ontario Yield Tour is predicting the 2024 Ontario soybean yield will be 54.12 bu/ac—a NEW RECORD high surpassing the previous record of 53 bu/ac set last year. If the prediction is correct, it will be the best soybean crop ever produced in Ontario!... Read this article online
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