Search
Better Farming OntarioBetter PorkBetter Farming Prairies

Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Branding comes to agriculture

Tuesday, August 5, 2014

Taking a page from Silicon Valley, the major players in central Iowa's agriculture and bioscience fields have branded the region between Des Moines and Ames. Agriculture.com reports that, after three years of market research, they have settled on a name: the Cultivation Corridor.

The brand celebrates the healthy agricultural industry in the region, the ag and bioscience research done at Iowa State University, and the companies such as DuPont Pioneer and John Deere that are active there.
"Place branding" is a new umbrella term for the branding of a city or region to make it stand out from the competition in the fight for tourist dollars or business investments.

Leamington is (or was) the "Tomato Capital of Canada." Maybe London could be the "Milk Mecca," Niagara could be the "Fruit Chute" and Simcoe could be "Tobacco Town."

Suggestions welcome. BF

Current Issue

February 2025

Better Farming Magazine

Farms.com Breaking News

Sweeeeeeet!

Monday, February 3, 2025

Image by PublicDomainPictures from Pixabay First Tapping Ceremonies are a symbolic way to celebrate the beginning of every new maple syrup season. To celebrate in the Grey Bruce and District, area maple syrup producers have invited several local politicians and political candidates... Read this article online

BF logo

It's farming. And it's better.

 

a Farms.com Company

Subscriptions

Subscriber inquiries, change of address, or USA and international orders, please email: subscriptions@betterfarming.com or call 888-248-4893 x 281.


Article Ideas & Media Releases

Have a story idea or media release? If you want coverage of an ag issue, trend, or company news, please email us.

Follow us on Social Media

 

Sign up to a Farms.com Newsletter

 

DisclaimerPrivacy Policy2025 ©AgMedia Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Back To Top