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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Branding comes to agriculture

Tuesday, August 5, 2014

Taking a page from Silicon Valley, the major players in central Iowa's agriculture and bioscience fields have branded the region between Des Moines and Ames. Agriculture.com reports that, after three years of market research, they have settled on a name: the Cultivation Corridor.

The brand celebrates the healthy agricultural industry in the region, the ag and bioscience research done at Iowa State University, and the companies such as DuPont Pioneer and John Deere that are active there.
"Place branding" is a new umbrella term for the branding of a city or region to make it stand out from the competition in the fight for tourist dollars or business investments.

Leamington is (or was) the "Tomato Capital of Canada." Maybe London could be the "Milk Mecca," Niagara could be the "Fruit Chute" and Simcoe could be "Tobacco Town."

Suggestions welcome. BF

Current Issue

December 2025

Better Farming Magazine

Farms.com Breaking News

Kubota BX23S - Your Farm’s MVP

Monday, November 24, 2025

The Kubota BX23S stands out as a powerful and efficient compact tractor designed to meet the needs of farmers. As part of Kubota’s trusted BX Series, this model serves as a dedicated tractor loader backhoe, offering superior strength and versatility for a wide range of... Read this article online

Winter Farm Meeting with Keynote and Networking

Friday, November 21, 2025

The Grey Soil & Crop AGM and Winter Meeting , as well as Social Tradeshow will take place on December 18, 2025, from 5 p.m. to 9 p.m. at the Bognor Community Centre in Bognor, Ontario. The evening format is new this year, offering participants a warm and welcoming environment to connect... Read this article online

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