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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Branding comes to agriculture

Tuesday, August 5, 2014

Taking a page from Silicon Valley, the major players in central Iowa's agriculture and bioscience fields have branded the region between Des Moines and Ames. Agriculture.com reports that, after three years of market research, they have settled on a name: the Cultivation Corridor.

The brand celebrates the healthy agricultural industry in the region, the ag and bioscience research done at Iowa State University, and the companies such as DuPont Pioneer and John Deere that are active there.
"Place branding" is a new umbrella term for the branding of a city or region to make it stand out from the competition in the fight for tourist dollars or business investments.

Leamington is (or was) the "Tomato Capital of Canada." Maybe London could be the "Milk Mecca," Niagara could be the "Fruit Chute" and Simcoe could be "Tobacco Town."

Suggestions welcome. BF

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February 2026

Better Farming Magazine

Farms.com Breaking News

Ontario Supports Farmers Through 4R Nutrient Program

Thursday, January 22, 2026

Several key agricultural organizations and the provincial government have renewed the Memorandum of Cooperation for the 4R Nutrient Stewardship program for a third term. The agreement brings together the Christian Farmers Federation of Ontario, Fertilizer Canada, Grain Farmers of... Read this article online

Canada-Ontario Funding Aims to Expand Agri-Food Markets

Wednesday, January 21, 2026

The governments of Canada and Ontario are investing up to $20 million through the new Market Diversification and Trade Resiliency Initiative to help farmers, food processors, and agribusinesses expand sales of Ontario-grown products domestically and internationally. The initiative... Read this article online

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