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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Branding comes to agriculture

Tuesday, August 5, 2014

Taking a page from Silicon Valley, the major players in central Iowa's agriculture and bioscience fields have branded the region between Des Moines and Ames. Agriculture.com reports that, after three years of market research, they have settled on a name: the Cultivation Corridor.

The brand celebrates the healthy agricultural industry in the region, the ag and bioscience research done at Iowa State University, and the companies such as DuPont Pioneer and John Deere that are active there.
"Place branding" is a new umbrella term for the branding of a city or region to make it stand out from the competition in the fight for tourist dollars or business investments.

Leamington is (or was) the "Tomato Capital of Canada." Maybe London could be the "Milk Mecca," Niagara could be the "Fruit Chute" and Simcoe could be "Tobacco Town."

Suggestions welcome. BF

Current Issue

March 2026

Better Farming Magazine

Farms.com Breaking News

March 8 is International Women’s Day

Friday, March 13, 2026

Across the United States and Canada, women are taking on increasingly visible roles in agriculture—managing farms, leading ag-tech startups, advancing research, and strengthening the rural economies that feed both nations. Their work reflects a shift in an industry once defined... Read this article online

Ontario Young Farmer Award Finalists 2026

Friday, March 13, 2026

The Ontario Outstanding Young Farmer (OOYF) Program will announce the province’s top young farmer during the 2026 awards banquet on April 8 at Cellar 52 in St. Jacobs, Ontario. The event will recognize young agricultural leaders whodemonstratestrong farming skills, innovation, and community... Read this article online

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