Branding comes to agriculture Tuesday, August 5, 2014 Taking a page from Silicon Valley, the major players in central Iowa's agriculture and bioscience fields have branded the region between Des Moines and Ames. Agriculture.com reports that, after three years of market research, they have settled on a name: the Cultivation Corridor. The brand celebrates the healthy agricultural industry in the region, the ag and bioscience research done at Iowa State University, and the companies such as DuPont Pioneer and John Deere that are active there. "Place branding" is a new umbrella term for the branding of a city or region to make it stand out from the competition in the fight for tourist dollars or business investments. Leamington is (or was) the "Tomato Capital of Canada." Maybe London could be the "Milk Mecca," Niagara could be the "Fruit Chute" and Simcoe could be "Tobacco Town." Suggestions welcome. BF High prices and continued market strength augur well for the cattle industry Should climate change deniers be found liable?
Alveo Technologies enters agreement with CDC Thursday, November 14, 2024 Alveo Technologies, Inc.—a leader in molecular sensing and diagnostics with its proprietary IntelliSense molecular detection technology—has announced it received an agreement issued by the United States Centers for Disease Control and Prevention (CDC) on a competitive basis to develop a... Read this article online
University of Guelph looking for new OAC Dean Tuesday, November 12, 2024 A position has opened at the University of Guelph’s Ontario Agricultural College (OAC). The OAC is looking for a new Dean to lead the school into the future. The ideal candidate is “a visionary leader who shares its commitment to excellence in teaching, research, and service, and who... Read this article online
Women Agriculture Leaders Embrace Innovation and Growth Monday, November 11, 2024 The future of agriculture depends on diverse leadership that can drive innovation and address the sector's evolving challenges. Women are already at the forefront of this transformation, leading advancements in agtech, sustainable farming practices, and agribusiness. A recent article by Dr.... Read this article online
40 Agriculture Groups Urge Senate to Reject Bill C-282 Sunday, November 10, 2024 Forty of Canada's leading agriculture and agri-food groups sent a letter today to the Senate urging them to reject Bill C-282. Bill C-282 is an Act to amend the Department of Foreign Affairs, Trade and Development Act (supply management). "This bill risks handcuffing Canada’s... Read this article online
Lift heavy equipment with ease - TG Equipment Jack Sunday, November 10, 2024 The TG Equipment Jack is a heavy-duty lifting device designed for large high clearance sprayers. This Cool Tools’ innovative design ensures secure and stable lifting of heavy equipment, making it an essential tool for repairs and tire changes. Key Features: Unwavering Stability: Built with... Read this article online