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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Branding comes to agriculture

Tuesday, August 5, 2014

Taking a page from Silicon Valley, the major players in central Iowa's agriculture and bioscience fields have branded the region between Des Moines and Ames. Agriculture.com reports that, after three years of market research, they have settled on a name: the Cultivation Corridor.

The brand celebrates the healthy agricultural industry in the region, the ag and bioscience research done at Iowa State University, and the companies such as DuPont Pioneer and John Deere that are active there.
"Place branding" is a new umbrella term for the branding of a city or region to make it stand out from the competition in the fight for tourist dollars or business investments.

Leamington is (or was) the "Tomato Capital of Canada." Maybe London could be the "Milk Mecca," Niagara could be the "Fruit Chute" and Simcoe could be "Tobacco Town."

Suggestions welcome. BF

Current Issue

May 2026

Better Farming Magazine

Farms.com Breaking News

Tom Green bringing celebrities to his Ont. farm

Tuesday, May 12, 2026

A Canadian known for his comedic chops in Hollywood is bringing some friends to his Ontario farm. THE TOM GREEN FARM, starring Tom Green, whose movie credits include Road Trip and Charlie’s Angels, begins airing on May 29 on Crave. The backdrop of the show is Green’s 150-acre farm in... Read this article online

Rising Waters on the Canadian Prairies and Beyond

Monday, May 11, 2026

Spring flooding is intensifying across large portions of Canada, placing farms under growing pressure during one of the most important windows of the agricultural year. From the Prairies to Central Canada and into Atlantic regions, saturated soils, elevated rivers, and damaged rural... Read this article online

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