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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Branding comes to agriculture

Tuesday, August 5, 2014

Taking a page from Silicon Valley, the major players in central Iowa's agriculture and bioscience fields have branded the region between Des Moines and Ames. Agriculture.com reports that, after three years of market research, they have settled on a name: the Cultivation Corridor.

The brand celebrates the healthy agricultural industry in the region, the ag and bioscience research done at Iowa State University, and the companies such as DuPont Pioneer and John Deere that are active there.
"Place branding" is a new umbrella term for the branding of a city or region to make it stand out from the competition in the fight for tourist dollars or business investments.

Leamington is (or was) the "Tomato Capital of Canada." Maybe London could be the "Milk Mecca," Niagara could be the "Fruit Chute" and Simcoe could be "Tobacco Town."

Suggestions welcome. BF

Current Issue

May 2025

Better Farming Magazine

Farms.com Breaking News

Ontario ag connections in the NHL playoffs

Tuesday, April 22, 2025

The 2025 NHL playoffs are underway, and some of hockey’s biggest names got their start on an Ontario farm or have invested in agriculture since becoming professional athletes. Farms.com went through each of the 16 playoff team rosters to uncover which players have a connection to... Read this article online

New Alcohol Trade Freedom in Ontario

Thursday, April 17, 2025

The Canadian Federation of Independent Business (CFIB) has welcomed Ontario’s bold step in eliminating trade barriers and allowing direct alcohol sales to consumers. This new legislation aims to ease internal trade across provinces and support small businesses. One of the key changes... Read this article online

New board members for Ontario Pork

Wednesday, April 16, 2025

Ontario Pork, an association representing the 1,898 pork farms that market 5.9 million hogs in the province, has announced its new board lineup for 2025. As a Guelph, Ontario-headquartered organization, Ontario Pork is engaged in the areas of research, government representation,... Read this article online

You know you want it…

Monday, April 14, 2025

On April 28, 2025, Aumann Auctions, Inc. is set to auction what is being called the GOAT (greatest of all time) John Deere sign of all time. This recently discovered will be one of the featured highlights of the . See... Read this article online

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