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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Branding comes to agriculture

Tuesday, August 5, 2014

Taking a page from Silicon Valley, the major players in central Iowa's agriculture and bioscience fields have branded the region between Des Moines and Ames. Agriculture.com reports that, after three years of market research, they have settled on a name: the Cultivation Corridor.

The brand celebrates the healthy agricultural industry in the region, the ag and bioscience research done at Iowa State University, and the companies such as DuPont Pioneer and John Deere that are active there.
"Place branding" is a new umbrella term for the branding of a city or region to make it stand out from the competition in the fight for tourist dollars or business investments.

Leamington is (or was) the "Tomato Capital of Canada." Maybe London could be the "Milk Mecca," Niagara could be the "Fruit Chute" and Simcoe could be "Tobacco Town."

Suggestions welcome. BF

Current Issue

December 2025

Better Farming Magazine

Farms.com Breaking News

New marketing board possible for Ont. agriculture

Tuesday, December 2, 2025

Ontario’s dairy goat industry could have its own marketing board. If approved, the marketing board would focus on four pillars, said Lindsay Dykeman, general manager of the Ontario Dairy Goat Co-operative. “Those pillars are advocacy, business risk management, research and education,... Read this article online

Help Guide Climate Ready Farm Practices

Monday, December 1, 2025

A new intake for the On-Farm Climate Action Fund (OFCAF) will open in 2026for Ontario farmers, focusing on cost-share opportunities that support the adoption of innovative best management practices. Program organizers are requesting feedback from producers to better understand interest,... Read this article online

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