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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Words hurt when your business does

Wednesday, August 1, 2012

Remember the old saw, "sticks and stones may break my bones, but words can never hurt me?" Doesn't apply to a large shareholder-owned company with a reputation to uphold, particularly when contracts are getting cancelled.

JBS, the world's largest meat company, said in early June that it would sue Greenpeace, the environmental organization, for what it calls "false claims that could cause it to lose business and hurt its image." Greenpeace said at least six European companies had cancelled contracts to buy JBS meat.

In a report issued earlier in the month, Greenpeace accused JBS and other Brazilian packers of breaking a 2009 accord not to purchase cattle raised on deforested pastures. Greenpeace claimed that JBS bought cattle raised on Indian reserves and other restricted areas. In a market filing, JBS said all of the accusations were false and "lead society to a false conclusion." BF

Current Issue

September 2026

Better Farming Magazine

Farms.com Breaking News

Festival celebrates migrant workers in Leamington

Friday, September 11, 2026

The Festival of Guest Nations will mark its 20th anniversary on Sunday, September 13, 2026, at Seacliff Park in Leamington, Ontario, bringing together migrant workers, local residents, community organizations, and service providers for a day focused on culture, community, and... Read this article online

El Niño Forecast Signals Warm Fall Across Canada

Friday, September 11, 2026

According to the Weather Network, the El Niño is strengthening and is expected to become one of the most significant events on record, raising questions about how the climate pattern could influence Canada’s fall weather and the end to the growing season for producers. With El Niño... Read this article online

Premier Ford names new ag minister in cabinet shuffle

Thursday, September 10, 2026

When the Ontario legislature returns in October, the province’s agriculture industry will have a new voice at Queen’s Park. In a Sept. 10 cabinet shuffle, Premier Ford named Sam Oosterhoff as the new minister of agriculture, food and agribusiness. He takes over for Trevor Jones, who... Read this article online

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