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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Words hurt when your business does

Wednesday, August 1, 2012

Remember the old saw, "sticks and stones may break my bones, but words can never hurt me?" Doesn't apply to a large shareholder-owned company with a reputation to uphold, particularly when contracts are getting cancelled.

JBS, the world's largest meat company, said in early June that it would sue Greenpeace, the environmental organization, for what it calls "false claims that could cause it to lose business and hurt its image." Greenpeace said at least six European companies had cancelled contracts to buy JBS meat.

In a report issued earlier in the month, Greenpeace accused JBS and other Brazilian packers of breaking a 2009 accord not to purchase cattle raised on deforested pastures. Greenpeace claimed that JBS bought cattle raised on Indian reserves and other restricted areas. In a market filing, JBS said all of the accusations were false and "lead society to a false conclusion." BF

Current Issue

May 2026

Better Farming Magazine

Farms.com Breaking News

Tom Green bringing celebrities to his Ont. farm

Tuesday, May 12, 2026

A Canadian known for his comedic chops in Hollywood is bringing some friends to his Ontario farm. THE TOM GREEN FARM, starring Tom Green, whose movie credits include Road Trip and Charlie’s Angels, begins airing on May 29 on Crave. The backdrop of the show is Green’s 150-acre farm in... Read this article online

Rising Waters on the Canadian Prairies and Beyond

Monday, May 11, 2026

Spring flooding is intensifying across large portions of Canada, placing farms under growing pressure during one of the most important windows of the agricultural year. From the Prairies to Central Canada and into Atlantic regions, saturated soils, elevated rivers, and damaged rural... Read this article online

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