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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Words hurt when your business does

Wednesday, August 1, 2012

Remember the old saw, "sticks and stones may break my bones, but words can never hurt me?" Doesn't apply to a large shareholder-owned company with a reputation to uphold, particularly when contracts are getting cancelled.

JBS, the world's largest meat company, said in early June that it would sue Greenpeace, the environmental organization, for what it calls "false claims that could cause it to lose business and hurt its image." Greenpeace said at least six European companies had cancelled contracts to buy JBS meat.

In a report issued earlier in the month, Greenpeace accused JBS and other Brazilian packers of breaking a 2009 accord not to purchase cattle raised on deforested pastures. Greenpeace claimed that JBS bought cattle raised on Indian reserves and other restricted areas. In a market filing, JBS said all of the accusations were false and "lead society to a false conclusion." BF

Current Issue

September 2025

Better Farming Magazine

Farms.com Breaking News

Augusta Van Muyen selected as the 67th Grape King

Wednesday, September 17, 2025

Grape Growers of Ontario and Farm Credit Canada have announced that Lincoln vineyard manager Augusta Van Muyen has been chosen by her peers as the . Currently, the vineyard manager at Tawse Winery, Van Muyen, followed a path to success that took her across Ontario and the world.... Read this article online

Strategies to Optimize Market Returns in Ontario

Monday, September 15, 2025

Berkley Fedorchuk, grain marketing specialist with Hensall Co-op in Southwestern Ontario, recently shared insights into the current corn market and strategies for forward marketing during his presentation at the . With a focus on the Ontario and Eastern Canadian grain sectors,... Read this article online

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