Remember the old saw, “sticks and stones may break my bones, but words can never hurt me?” Doesn’t apply to a large shareholder-owned company with a reputation to uphold, particularly when contracts are getting cancelled.
JBS, the world’s largest meat company, said in early June that it would sue Greenpeace, the environmental organization, for what it calls “false claims that could cause it to lose business and hurt its image.” Greenpeace said at least six European companies had cancelled contracts to buy JBS meat.