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Better Farming Ontario Featured Articles

Better Farming Ontario magazine is published 11 times per year. After each edition is published, we share featured articles online.


Words hurt when your business does

Wednesday, August 1, 2012

Remember the old saw, "sticks and stones may break my bones, but words can never hurt me?" Doesn't apply to a large shareholder-owned company with a reputation to uphold, particularly when contracts are getting cancelled.

JBS, the world's largest meat company, said in early June that it would sue Greenpeace, the environmental organization, for what it calls "false claims that could cause it to lose business and hurt its image." Greenpeace said at least six European companies had cancelled contracts to buy JBS meat.

In a report issued earlier in the month, Greenpeace accused JBS and other Brazilian packers of breaking a 2009 accord not to purchase cattle raised on deforested pastures. Greenpeace claimed that JBS bought cattle raised on Indian reserves and other restricted areas. In a market filing, JBS said all of the accusations were false and "lead society to a false conclusion." BF

Current Issue

October 2026

Better Farming Magazine

Farms.com Breaking News

Small Plane Crashes Near Fergus Into a Corn Field

Friday, October 9, 2026

A small aircraft crashed into a corn field north of Fergus on Friday morning, sparking a fire and prompting a major emergency response in rural Wellington County. Witnesses reported hearing unusual noises from the aircraft before the collision, while police and aviation authorities... Read this article online

Meat industry leaders honoured at MPO awards gala

Friday, October 9, 2026

Leaders from Ontario’s meat and poultry sector were recognized during the 2026 Meat & Poultry Ontario Awards Gala, which brought together industry members to celebrate achievements, community involvement and long-term commitment to the sector. Held October 3, 2026, at The Westin Toronto... Read this article online

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