One reason may be that research scientists are poor communicators, who talk in language that their peers may understand but the public does not
by HENRY HENGEVELD
At 8 pm on March 29, my wife and I lit a few candles, then turned off all the lights in our house. One by one, most of our neighbours did the same. Earth Hour 2008 had arrived!
Shortly before nine, we stepped out onto our front steps to look at the stars, something we can’t do most nights, since they are usually dimmed or invisible because of the city’s excessive light pollution.
We were not alone. Close to 900,000 other Canadians and 150 municipalities had indicated intentions of observing Earth Hour. Around the world, another 100 million people were expected in join in.