Livestock producers have to communicate with the consumer

Myths and biases about livestock production are rampant. Who will fill the information gap?

by RICHARD SMELSKI

The story goes that four soldiers were driving their jeep in the Vietnam War when they came upon a tree fallen across a narrow road. As they stopped, the guerillas opened fire on them. They scurried into the woods, soon realizing they would have to return to base if they were to survive.

The leader said they had two options: to fight to the end or run to the jeep, each pick up a corner, turn the jeep around and get the hell out of there. But if they opted for the latter, they had to make no mistakes. Lo and behold, they did lift and turn the jeep and survived.

Better Pork - August 2011