An outspoken critic of European beef quality, this Angus cattle breeder is using DNA testing, among other tools, to guarantee quality and tenderness for his customers
by NORMAN DUNN
The European cattle market is finding that a tough reputation is hard to live down. Now, pioneering breeders want to guarantee tenderness to get steaks on the best-seller list.
Beef has always been second best among the red meats on the European mainland. In 2006, average per capita pork consumption in the 25 countries of the European Union was 42.5 kilograms, while beef managed just over 17 kilos.