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Better Pork Featured Articles

Better Pork magazine is published bimonthly. After each edition is published, we share featured articles online.


The 'bacon bubble' that didn't burst

Sunday, April 3, 2011

Last October, the Wall Street Journal announced that the "bacon bubble" was set to burst.

Pork industry executives braced themselves for the worst, according to MeatingPlace Magazine, and it didn't come. Well, maybe on the "fine dining" side. High end restaurateurs had been putting bacon into everything, including cocktails.

Otherwise, sales to middle and working class consumers continued upward, rather than dying off as expected after Labour Day.

The Consumer Price Index for bacon was up 32.5 per cent from the previous October.

Wendy's quick-serve restaurant ("fast food" is apparently now a pejorative term) expanded the use of smoked bacon from one to all of its sandwiches sold in the United States.

Meat industry reports indicate that supermarket sales were up nearly three per cent measured in terms of dollars, while the volume of bacon sold was down by 1.7 per cent. (Wal-Mart does not submit sales figures and was not included.) BP
 

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February 2026

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SARM Calling for Stronger Rural Emergency Funding

Friday, March 6, 2026

The Saskatchewan Association of Rural Municipalities (SARM) is calling on provincial and federal governments to strengthen funding and partnerships that support emergency response services across rural Saskatchewan. Rural municipalities playa major rolein protecting communities during... Read this article online

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Friday, March 6, 2026

Canada’s ag industry is part of the equation when it comes to the country’s continued relationship with Japan. A March 6 joint statement by Prime Minister Mark Carney and Japanese Prime Minister Sanae Takaichi indicates establishing a “comprehensive strategic partnership,” which includes... Read this article online

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March 8 is International Women’s Day

Friday, March 6, 2026

Across the United States and Canada, women are taking on increasingly visible roles in agriculture—managing farms, leading ag-tech startups, advancing research, and strengthening the rural economies that feed both nations. Their work reflects a shift in an industry once defined... Read this article online

Alberta Pork Launches First-of-Its-Kind Retail Contest

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Alberta Pork is putting Canadian pork in the spotlight this spring with a new retail promotion designed to encourage shoppers to choose Verified Canadian Pork (VCP) at the grocery store. Running from February 23 to March 30, the is the first initiative of its kind in Canada, offering... Read this article online

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