Better Farming February 2017

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REPORT ON PRECISION FARMING
Precision Farming February 2017 Promotional Supplement 67
SOLVING THE PRECISION AGRICULTURE PUZZLE FOR PROFIT
For Joe Dales, this year’s conference theme was an obvious
decision.
“During the summer and fall of 2016, as I spoke with
ag technology businesses and precision farmers, I kept
getting the sense that it’s now all about fitting the pieces
together, to complete the precision puzzle.
“There are so many exciting new tools available, now
the task at hand is for all of us in production agriculture to
work together and integrate them
together, so that it benefits the farmer
by saving time, money and increasing
yields. The machinery, software, data
and agronomy pieces need to fit to-
gether well to help us realize the full
potential of these innovations.
“It will take time and effort but I am
impressed with how the companies
and farmers are working together
to overcome the gaps and provide
practical solutions.”
Dales is vice-president and a
founder at and he’s been
organizing the Precision
Agriculture Conference since 2014.
The event runs Jan. 31 and Feb. 1
this year at the Best Western Lam-
plighter Inn in London. More than 30 Ag Technology bu-
sinesses will be showcasing their industry-leading innovati-
ons at the trade show component this year and more than
300 precision ag enthusiasts, farmers, agronomists and agri
business professionals are expected to attend.
The conference speaker agenda is world-class with
excellent international experts, ag business specialists,
agronomists, and some top precision farmers coming to
share their insight and experiences.
“I’m really excited about the confe-
rence this year,” says Dales. “We’re at the
point where we are seeing such conclu-
sive data on how precision technology
is helping increase yields, profits, and
benefit overall farm management.
“New this year, we are working with
Better Farming to select a number of
new products and services from around
the world for an Ag Innovation Showca-
se which we will be presenting on the
website afterwards.”
There is still time for farmers to sign
up to attend the conference, by checking
the website at
onAgriculture or emailing precisionag@
.