agriculture.newholland.com/us Bob Mark New Holland Sales Ltd. Campbellford • 705-653-3700 Bob Mark New Holland Sales Ltd. Lindsay • 705-324-2221 Bob Mark New Holland Sales Ltd. Sunderland • 705-357-3121 Delta Power Equipment Mitchell • 519-348-8467 Delta Power Equipment St. Marys • 519-349-2180 Delta Power Equipment St. Thomas • 519-631-5280 Delta Power Equipment Tavistock • 519-655-2441 Delta Power Equipment Tilbury • 519-682-9090 Delta Power Equipment Watford • 519-849-2744 Ebert Welding Ltd. New Liskeard • 705-647-6896 ESM Farm Equipment Ltd. Wallenstein • 519-669-5176 Halnor Farm Equipment Ltd. Waterford • 519-443-8622 Maxville Farm Machinery Ltd. Maxville • 613-527-2834 McCauley Equipment Sales Orillia • 705-325-4424 McGavin Farm Supply Ltd. Walton • 519-887-6365 Oneida New Holland Caledonia • 905-765-5011 Regional Tractor Sales Ltd. Freelton • 905-659-1094 Richards Equipment Inc. Barrie • 705-721-5530 Robert’s Farm Equipment Sales, Inc. Chesley • 519-363-3192 Robert’s Farm Equipment Sales, Inc. Lucknow • 519-529-7995 Robert’s Farm Equipment Sales, Inc. Mount Forest • 519-323-2755 Smiths Farm Equipment (Jasper) Ltd. Jasper • 613-283-1758 St. Catharines New Holland Ltd. St. Catharines • 905-688-5160 Stewart’s Equipment Erin • 519-833-9616 Weagant Farm Supplies Ltd. Winchester • 613-774-2887 DEMAND NEW HOLLAND EQUIPPED FOR A NEWWORLD ™ the truth, said Sarab Hans, the CEO of Hans Dairy in Mississauga. “When you are in agri-food, you have so many things from marketing to product development to taste analy- sis,” she said. “There’s just so much to do that it keeps it interesting.” Hans said her dairy, which em- ploys approximately 20 people, has difficulty filling positions “all down the stream, from production staff to general labour.” “General labour in food is very different from general labour in other industries. Because there’s such an emphasis on hygiene and food safety, there’s a lot of training required,” said Hans. “Sometimes it’s easier to get the management-level people than (it is to get the) general labour on the floor.” Much of the increase in demand across the agri-food industry is a result of changes on the farm. “Farms are getting larger,” said the CAHRC’s Hauer. “So there’s a greater demand for management and busi- ness skills to work on those farms. There’s a need for business adminis- tration, marketing and HR manage- ment skills.” Hauer says the increasingly tech-driven nature of farming is also increasing the demand for skilled labour. “Tractors are now a technology. You need someone to operate them, repair them, train other operators,” she said. There have also been changes in the marketplace. In 2010, the CAHRC developed a strategy docu- ment that identified three drivers inspiring innovation in Canadian agriculture that are leading to an increased demand for labour. First, farms that specialize in high-value production chains are generating new employment. These farm operations appeal to specialized markets that may require higher qual- ity and tracking standards. “There is a producer in Alberta, for example, that produces crops used as ingredients for shampoos in Germa- ny. To market to Europe requires a very high quality standard that requires an on-farm lab,” Hauer said. This level of quality assurance, requiring the presence of something as sophisticated as an on-farm lab, “is different than the traditional way of producing a crop and sending it off to market,” said Hauer. AGRI-FOOD JOBS Statistics Canada, Labour Force Survey Continued on page 17