Learn more about your National Beef Check-Off $ at work and your Canada Beef. Join us at canadabeef.ca/TheLeague The league of beef producers The Promise: Each and every day, Canadian beef is produced and delivered with pride and tradition. As exceptional as the land on which it is raised, Canadian beef is excellence without compromise.We will do what is right. A GLOBAL MARKET REACH We proudly share the Canadian Beef story with the world, from North America, Mexico, to Asia and beyond. Global consumers buy brands they trust, and are more likely to purchase, pay more for, and feel good about the Canadian Beef brand. The power of loyalty. A MEANINGFUL INVESTMENT In the past 5 years, we’ve undertaken 180 Market Development Programs across 12 countries. Our goal: that we meet or exceed an investment of 6:1 (partner to producer $). SERIOUS BEEF KNOW-HOW We’re staffed with experts like chefs, butchers, trade specialists and food scientists. Our studies, trials and research ensure people get the best when they buy Canadian beef. POWERFUL PARTNERS We work with over 100 partners world-wide to build relationships and business connections, to capture commercial opportunities for Canadian beef at a fraction of the cost. You’ll see the brand on menus, billboards, video screens, TV, grocery store flyers, Twitter, Facebook and more.