Events – and reactions to them – can make a mockery of the best-laid plans.
Here are some tips to help you make and stick to the right marketing decisions for your farm
by KEVIN SIMPSON
At a marketing skills workshop I led recently, there was plenty of buzz about the difficulty of making – and sticking to – marketing decisions. More specifically, my workshop participants were frustrated by market pundits and advisors with facts, figures and outlooks that sounded right, but turned out to be just plain wrong.