30 It’s Farming. And It’s Better. Better Farming | October 2024 our sights set on. Another goal is always to continue building up the herd, but we would also like to focus on marketing the herd more. We feel we have a unique herd, and we see an opportunity in marketing those genetics. How do you measure success? Ericka: We really measure our success by achieving constant small objectives and having those lead to bigger longterm goals. Knowing the long-term viability of our business gives us an opportunity to stay progressive instead of making reactive decisions. Jaime: We like to be big picture people and we enjoy setting goals. Any advice for other farmers? Ericka: Don’t be afraid to take advantage of opportunities and take calculated risks. Jaime: If you don’t know something, there’s probably someone you can ask who would be happy to help you. BF UNPu tCrLiOeSnEt L o s s TELL US HOW you’re growing: Paul.Nolan@BetterFarming.com CONGRATULATIONS, PAUL! Paul, an Eastern Ontario agronomist representing Pioneer Seeds, is a prolific writer in this magazine, bringing his ideas and innovation to tens of thousands of cash-croppers across the province. Better Farming readers value Paul’s wisdom and wit, and we join them in celebrating this prestigious award. The Better Farming team congratulates our own Paul Hermans, who has been recognized as the 2024 INTERNATIONAL CERTIFIED CROP ADVISOR OF THE YEAR by the American Society of Agronomy. Justyne Edgell Photography & Design photo Ericka, Beth, and Jaime.
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