A few thoughts for our 25th-anniversary edition. Back in 1999, as we launched this magazine, many so-called publishing experts predicted the death of print, with readers turning to the internet for information. While some magazines have struggled, and newspapers have faced tough times, top-tier magazines that deliver real value – information, ideas, and insight – remain strong. The key to a magazine’s strength is its connection with readers. For publications serving specific sectors – such as agriculture – offering relevant, high-quality content fosters trust and loyalty. These readers don’t just browse; they rely on us for essential insight. This loyalty also benefits advertisers. A magazine’s engaged audience trusts the publication and the brands that advertise within its pages. This creates a unique opportunity for advertisers to reach a highly engaged and loyal readership. Our readers are our greatest asset. They support us through changes and challenges, offering feedback and stories that inspire us to continue improving. Every edition reflects our dedication to providing the content they need to succeed. This connection with our readers has kept us thriving, even as the publishing world evolves. To our readers and advertisers, thank you for 25 years of your trust and your time. We look forward to continuing this journey with you. Paul Nolan Publisher & Editorial Director TELL US HOW you’re growing: Paul.Nolan@BetterFarming.com PROUDLY SERVING THE WORLD’S BEST FARMERS SINCE 1999 NOVEMBER 2024 $9.50
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