29 Our Advertisers Appreciate Your Business Better Farming | November/December 2024 “If something were to happen again in 2025, I can’t see there being the same price volatility because the other aspects of what goes into food prices at the grocery store have somewhat stabilized and slowed a great degree compared to 2022 and 2023.” The poultry industry has been very effective at restoring production levels during a time of stress. “I think it is remarkable how quickly producers got back online during outbreaks in the past few years,” says Crosbie. “I think the impact if an outbreak happened again would be felt less on the consumer end and more on the producer end in trying to limit the spread and get production back online as soon as possible.” As the poultry industry moves forward, putting the past waves of HPAI behind them, Crosbie says the next challenge will be the status of the Canadian consumer and how poultry will fit in their diet and budget. “We’ve seen in the last 18 to 24 months that between food inflation having been so high, and interest rate increases meant to combat that inflation, consumers’ pockets are squeezed even more than they were a few years ago. “The big story going forward, not just for poultry products but for all food, is going to be the status of the Canadian consumer heading into 2025. It will depend on how tight household budgets are going to be, shopping behaviour, and the impact of that on the demand for products.” BF MOVING PAST HPAI Boasting a lightweight yet robust design, this pump is the ultimate solution for seamlessly moving between pivots. Its user-friendly setting system ensures effortless operation. E-Z METER INJECTION PUMP DISCOVER THE EXCEPTIONAL Engineered by John Blue Company LOW MAINTENANCE NO CALIBRATION TEST AFFORDABLE PRICE Scan me VISIT JOHNBLUE.COM/EZMETER FOR MORE INFO ELEVATE YOUR IRRIGATION EFFICIENCY 20620 SHOWN ADDITIONAL MODELS AVAILABLE THE PUMP COMPANY
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