Livestock producers have to communicate with the consumer

Myths and biases about livestock production are rampant. Who will fill the information gap?

by RICHARD SMELSKI

The story goes that four soldiers were driving their jeep in the Vietnam War when they came upon a tree fallen across a narrow road. As they stopped, the guerillas opened fire on them. They scurried into the woods, soon realizing they would have to return to base if they were to survive.