Greenpeace scores big in Brazil Monday, October 5, 2009 If you don't think environmental advocacy group Greenpeace has clout south of the Equator, think again. In June, Brazilian meat and poultry processor Marfrig Alimentos S.A. said it would no longer buy cattle or sell beef from cattle raised in the deforested area of the Amazon region. Major Brazilian retailers quickly followed suit.The reason? Greenpeace published a three-year study charging that the cattle sector in the Brazilian Amazon is the largest cause of deforestation in the world.Shortly after the publication, Marfrig promised to develop a "Cattle Origin Guarantee Program" to ensure that the company and its suppliers fattening cattle don't buy animals from areas embargoed by IBAMA, Brazil's federal environmental agency, or from areas on the slave labour list of Brazil's Ministry of Labour and Employment.Furthermore, proprietors with multiple farms are off Marfrig's supplier list until all of their farms are in compliance.About the same time JBS S.A., reportedly the world's largest beef producer and exporter, announced it had signed a deal with Wal-Mart Stores Inc. ensuring that it won't supply beef from cattle from the embargoed area. BF What's organic and what's 'natural'? Ginseng a remedy for Type 2 diabetes?
Free Tools to Power Up Your Farm’s Digital Life in Canada Wednesday, October 22, 2025 For many Canadian farm families, the internet has become as vital as a tractor or combine. It is how producers manage precision planting, monitor commodity prices, check weather forecasts, pay bills and stay connected with suppliers and customers. However, fast and reliable broadband remains out... Read this article online
Precision Harvesting with HeadSight and TrueSight Tuesday, October 21, 2025 Modern harvesting relies heavily on precision and smart technology, and new systems for head height control and steering are making sure you are not leaving bushels in the field. These innovations ensure efficient crop collection, protect equipment, and reduce operator fatigue during... Read this article online
Remembering Ralph Winfield: Beloved Better Farming Columnist Tuesday, October 21, 2025 Ontario's farming community is mourning the loss of longtime agricultural writerRalph Gordon Winfieldof Glanworth, who passed away peacefully at St. Thomas-Elgin General Hospital on Oct. 17, 2025, at the age of 85. Ralph’s name has been closely tied to Better Farming since 1999. His... Read this article online
Case IH FieldOps Brings Smart Connectivity to Modern Farming Friday, October 17, 2025 Lance Meyer, region precision manager at Case IH, told Farms.com that FieldOps operates on desktops through a web interface and on mobile devices through an app compatible with iPhone, Android, or iPad. This flexibility allows farmers to access critical machine and field information anytime,... Read this article online
New Holland Marks 50 Years of Twin Rotor Innovation Friday, October 17, 2025 New Holland is celebrating 50 years of leadership in twin rotor harvesting technology, a milestone that began with the introduction of the TR70 combine in 1975. This machine transformed agriculture by bringing the world the concept of twin rotor threshing and... Read this article online